SHEILAS' WHEELS is pulling out quickly into the fast lane.
led flexibleThe British women-only car insurance business is on course to sign up more than 100,000 customers in its first year, claims bosses.
The company, launched six months ago, is owned by Halifax Bank of Scotland.
Custom CufflinksChairman Peter Wood, who also launched Direct Line, is signing up 3,000 customers a week. "I knew this market was ripe for a shake- up, but I did not realise quite how ripe," he says.
"Women have appreciated both our keen prices and product features such as built in handbag cover."
embroidered patches It has also been helped by a glossy TV ad campaign and sponsorship of ITV's Loose Women.
Other articles:
http://www.cnldc.com/Women-please-look-after-your-handbags.html
http://blog.xmnn.cn/?uid-660917-action-viewspace-itemid-579898
- Commentary:(0)
发表评论 Click here to get the Trackback URL